About
A marketer who uses AI to build what he markets.
I'm a data-driven digital marketer with hands-on leasing and property experience — and I
use AI to build essentially any tool a marketing team needs. I've run paid social and search that converted at 4.08%,
grown a product to 2,500+ monthly downloads across 42 published models through SEO, email, and content, and I read campaigns the way the numbers
demand — Google Analytics, PostHog, pixel data, A/B tests — then act on what they say.
Today I manage two communities at KMG Prestige, so I
already know the systems, the portfolio, and LIHTC compliance from the inside. I run leasing and resident
communications, coordinate community events and vendors, and track leasing and
occupancy in property management software. I understand what actually moves occupancy at the community
level — not just what a dashboard shows.
What makes me unusual is that I don't just plan marketing — I use AI to build any program it needs.
Property-style websites, landing pages, analytics dashboards, automations, custom tools: if a campaign needs it,
I ship it myself instead of waiting on a vendor — often in days, not weeks. That's on top of an active Michigan Real Estate License
and hands-on leasing, touring, and renovation experience — so I can review digital campaigns and Google Business
presence, keep brand and collateral consistent, and bring real credibility to leasing and marketing conversations.
MI Real Estate License (active)
LIHTC compliance
Google Analytics & PostHog
Meta & Google Ads
SEO / SEM
Business Admin (in progress)